New Mobility
Shaping mobility hand in hand for the future.
Challenge of the industry
Participants in the “New Mobility” ecosystem are faced with the central challenge of finding the right reactions to the profound structural change in mobility. As complexity increases, it’s becoming ever more difficult to make secure mobility economically viable. We support our customers in securing and expanding their future viability during this era of profound structural change. We’ll accompany you on your transformation journey—from conception to successful implementation.
Scope
Markt- und Kundenanalyse:
Datenbasierte Analyse des Wettbewerbs und der Kundenzielgruppe, Ableitung von Best Practices
Positionierung und Wertversprechen:
Definition einer wettbewerbsfähigen Positionierung und Ableitung kundenzentrierter Wertversprechen
Produktdefinition und Erlösmodell:
Entwicklung eines kundenzentrierten Produktportfolios, Definition der Erlöslogik, Bestimmung von Preispunkten
Berechnung eines detaillierten Business-Cases mit Umsatz- und Kostenprognose, Investitionsplanung, Cash-Flow Analyse und Rentabilitätsbetrachtung Betrachtung
Kommerzielle Machbarkeit:
Definition relevanter Marketingkanäle und Ableitung konkreter Marketingmaßnahme
Vermarktung:
Aufbereitung von Pitch-Deck Unterlagen basierend auf Projektergebnissen
Investorengewinnung:
Business model:
Influence of virtual testing on existing business models
Strategy:
Future viability and economic sustainability of test fields
Implementation:
Holistic verification & validation of new mobility
Organization:
Establishment of ecosystem structures for innovation strength in the field of new mobility
Growth opportunities
- Establishment of partnerships and cooperations for access to new customers and markets and for the realization of synergies on the revenue and cost side
- Providing a tailored product portfolio and service offering to increase attractiveness as well as customer loyalty
- Expanding the core business and opening up innovative business areas to generate new revenue streams and address new customer segments
- value-based pricing to increase profitability in the long term
Our reference projects
Customer references and memberships
ADAC e.V.
Dr. Dieter Nirschl, Board of Directors Membership, Tourism and Traffic
"In cooperation with MRC, ADAC e.V. has succeeded in evaluating the expansion of the test operation in consumer protection economically in the short term and securing it within the framework of an interim use. MRC has thus created the basis for the future positioning of consumer protection in the field of intelligent and sustainable mobility. In addition, MRC supports ADAC in the context of the Innovation Campus with the development of a sustainable business model, a detailed business assessment, as well as a detailed validation with potential customers. We particularly appreciate MRCs pragmatic yet professional approach. Many thanks to the entire MRC team!"
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ADAC e.V.
Dr. Dieter Nirschl, Board of Directors Membership, Tourism and Traffic
"In cooperation with MRC, ADAC e.V. has succeeded in evaluating the expansion of the test operation in consumer protection economically in the short term and securing it within the framework of an interim use. MRC has thus created the basis for the future positioning of consumer protection in the field of intelligent and sustainable mobility. In addition, MRC supports ADAC in the context of the Innovation Campus with the development of a sustainable business model, a detailed business assessment, as well as a detailed validation with potential customers. We particularly appreciate MRCs pragmatic yet professional approach. Many thanks to the entire MRC team!"
Texas Department of Transportation
Mike Arellano, Austin District Deputy District Engineer
"We thank Muecke Roth & Company's New Mobility team for helping us develop a shared vision for Texas SMARTTrack that is supported by all relevant stakeholders. Muecke Roth & Company did a great job developing a solid business model, allowing us to increase stakeholder participation and better understand the financial feasibility of Texas SMARTTrack."
Texas Department of Transportation
Mike Arellano, Austin District Deputy District Engineer
"We thank Muecke Roth & Company's New Mobility team for helping us develop a shared vision for Texas SMARTTrack that is supported by all relevant stakeholders. Muecke Roth & Company did a great job developing a solid business model, allowing us to increase stakeholder participation and better understand the financial feasibility of Texas SMARTTrack."
ADAC Test Center Mobility e.V
Andreas Rigling, Manager ADAC Test Center Mobility and active vehicle safety
"Thanks to the professional support of Mücke Roth & Company, we were able to successfully launch the ADAC Mobility Test Center (TZM). MRC helps us with the conception and implementation of marketing, pricing and communication strategies, as well as with the implementation of tools and measures to optimize internal and external processes. MRC has thus made a clear contribution to the continuously growing customer base, to the acquisition of strategic partnerships with industry, research and education as well as to the professionalization of operations. We would like to thank them for their support to date and look forward to working with them in the future."
ADAC Test Center Mobility e.V
Andreas Rigling, Manager ADAC Test Center Mobility and active vehicle safety
"Thanks to the professional support of Mücke Roth & Company, we were able to successfully launch the ADAC Mobility Test Center (TZM). MRC helps us with the conception and implementation of marketing, pricing and communication strategies, as well as with the implementation of tools and measures to optimize internal and external processes. MRC has thus made a clear contribution to the continuously growing customer base, to the acquisition of strategic partnerships with industry, research and education as well as to the professionalization of operations. We would like to thank them for their support to date and look forward to working with them in the future."
IAMTS
IAMTS
The International Alliance for Mobility Testing and Standardization (IAMTS) is an international association of organizations specializing in the testing, standardization and certification of advanced mobility systems and services. Its mission: to develop and grow an international portfolio of innovative test fields that meet the highest quality standards.
Mücke Roth & Company is a member and partner in business consulting for test sites worldwide.
IAMTS
IAMTS
The International Alliance for Mobility Testing and Standardization (IAMTS) is an international association of organizations specializing in the testing, standardization and certification of advanced mobility systems and services. Its mission: to develop and grow an international portfolio of innovative test fields that meet the highest quality standards.
Mücke Roth & Company is a member and partner in business consulting for test sites worldwide.
ADAC Autoversicherung AG
Stefan Daehne, CEO ADAC Autoversicherung AG
"With the support of Mücke Roth & Company, we were able to carefully examine our sales activities for new and existing customers across sales channels and uncover the areas in which there is potential for further growth. MRC was able to show us not only the theoretical potential in a pragmatic approach, but also to derive and detail initial measures for individual sales channels and for the omni-channel architecture."
ADAC Autoversicherung AG
Stefan Daehne, CEO ADAC Autoversicherung AG
"With the support of Mücke Roth & Company, we were able to carefully examine our sales activities for new and existing customers across sales channels and uncover the areas in which there is potential for further growth. MRC was able to show us not only the theoretical potential in a pragmatic approach, but also to derive and detail initial measures for individual sales channels and for the omni-channel architecture."
FIA Sustainability Accreditation, Status: Application ongoing
FIA Sustainability Accreditation, Status: Application ongoing
The FIA Environmental Accreditation program aims to help motorsport and mobility stakeholders worldwide measure and improve their environmental performance. Accreditation is an independent certification that attests to the sustainability commitment of participating organizations.
FIA Sustainability Accreditation, Status: Application ongoing
FIA Sustainability Accreditation, Status: Application ongoing
The FIA Environmental Accreditation program aims to help motorsport and mobility stakeholders worldwide measure and improve their environmental performance. Accreditation is an independent certification that attests to the sustainability commitment of participating organizations.
Whitepaper
23.06.2023
UM ORDNUNG IN DEN DEUTSCHEN E-MOBILITÄTSDSCHUNGEL ZU BRINGEN IST STANDARDISIERUNG EIN MUSS.
Excerpt of our customers
Lucas Wendel
Principal and Industry Leader New Mobility
Lucas is an expert on the topics around autonomous driving as well as sustainable mobility. He sees the transformation and future of mobility as one of the most central tasks of today. Accordingly, he pursues these topics with great vigor and has already been able to successfully implement numerous international projects in a leading role.
Mail: l.wendel@muecke-roth.de
Lucas Wendel
Principal and Industry Leader New Mobility
Lucas is an expert on the topics around autonomous driving as well as sustainable mobility. He sees the transformation and future of mobility as one of the most central tasks of today. Accordingly, he pursues these topics with great vigor and has already been able to successfully implement numerous international projects in a leading role.
Mail: l.wendel@muecke-roth.de
