Implementation

Use the full potential of your start-up engagements.  

In the case of medium-sized companies, start-up engagements always pursue innovation goals in addition to the financial goals of return on investment, which should serve the core business. To benefit from the innovative power of start-ups and their disruptive business models in the core business, an active knowledge exchange with the start-ups is necessary.    

MRC therefore supports you in setting up structures for a target-oriented knowledge exchange between start-ups and the core organization as well as between the internal innovation/start-up units and the rest of the core business. We help you establish exchange formats and routines and make the core organization fit for collaboration with start-ups. Through the targeted exchange of know-how and experience between start-ups and medium-sized companies, you can exploit the full potential of start-up engagement. With our expertise at your side, we ensure that the knowledge exchange is designed effectively and has a positive impact on your business.  

As an active start-up investor and advisor to SMEs, we know from projects and from our own experience the challenges of collaboration and knowledge sharing between the core organization and start-ups.  

We support our clients in, among other things:  

• Professionalization of knowledge sharing: support in implementing professional processes to promote knowledge sharing between start-ups and your core organization (e.g. by establishing "innovation champions").  
• Incentive models: implementing working and incentive models to make the best use of your company's resources (e.g., introducing incentive programs).  
• Innovative exchange formats: Design and implementation of innovative models and structures to promote implict and explicit knowledge sharing.  

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Boost your startup dealflow.  

When implementing start-up collaborations or investments, it is crucial to identify and have access to the best teams and ideas. For this to succeed, the quantity and quality of the deal flow is crucial. Especially at the beginning of start-up engagement with mid-sized companies, this is a challenge. You are not yet known for your start-up initiatives, very good teams that can choose their partners do not yet know how you work and in the ecosystem you have not yet been able to prove yourself as a reliable partner.  

It turns out that the deal flow at the beginning of start-up engagements is therefore often slow to pick up speed for mid-sized companies.  

We at MRC support you in increasing the volume and improving the quality of your deal flow. Our experts help you to identify relevant measures, to increase your attractiveness as an investor or cooperation partner and to establish target-oriented external communication. Depending on the initial situation, we realign existing measures, adapt initiatives or implement new procedures. On the other hand, we offer institutionalized dealflow sharing and start-up scouting. Here you benefit from our more than 8 years of experience as a start-up investor, our established network and our understanding of the German Mittelstand. This way you increase and improve your dealflow.  

We support our clients with, among other things:  

• Screening & Scouting: support in screening relevant start-ups via the MRC network and actively search for start-ups for our clients.  
• Lead Management: We support you in implementing and optimizing a professional (tool-supported) lead management for start-up leads including process and criteria definition. Optionally, we take over the lead management (-as-a-service).  
• Establishment and professionalization of external communication: We support you in communication and external presentation as an investor or cooperation partner in order to sustainably improve your deal flow.

Is your company able to successfully implement digital initiatives on time and within budget? Digital projects often fail due to a lack of central key roles. We fill these quickly and straightforwardly with technical and methodologically trained experts and consultants. We ensure the successful implementation of projects - from day one.  

Data Analyst

How can you create value from data? With this focus, we support our clients along our proven 3-step model: we derive relevant use cases from existing data, verify them using statistical methods, and finally integrate them into ongoing customer processes. This enables our clients to make better decisions in their daily business. For example, in the CRM area, we use this approach to control sales campaigns and reduce bounce rates on websites.  

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Scrum Master

You want to make your agile development teams more effective and efficient? We combine technical expertise with social competence and, as Scrum Masters, increase the effectiveness of the customer's development teams. In doing so, our experts move confidently - even in complex, international organizations. Our community of practice consists of many certified Scrum Masters - with over 70 sprints in projects from various industries in the past two years.  

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Agile Coaches  

Do you want to introduce or optimize agile methods in your organization? Our coaches with practical experience analyze whether and which agile methods are suitable in the individual case. We support the new introduction of agile methods or the re-focusing of existing projects. For example, in a past project we converted a waterfall organization to an agile organization - with more than 150 project participants.  

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Project Management Office (PMO)

For the implementation of your projects, do you need one or more project managers to support you and pull all the strings?  

We provide our clients with individual consultants or even an entire team. They constantly keep an eye on the respective project, solve problems quickly and reliably - and ensure successful project completion. Experience, industry knowledge and soft skills are a matter of course - and contribute significantly to the success of the project.  

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Product Owner

You need support to manage your product development in an agile way? We help from the market/customer analysis to the specification of requirements in user stories to user experience and acceptance tests. In doing so, we take over subtasks, entire work phases or the role of the product owner. In one completed project, we redefined the business strategy and specified the Minimum Viable Product in over 40 workshops.  

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Program Manager

Do you need someone to successfully lead a complex program through the home stretch? Our competent consultants with several years of experience apply standards in project management such as PMI directly to the client. From setting up a program, risk assessment, addressee-appropriate communication to preparing and leading meetings of the operative (top) management: We know from the experience of more than 30 successful programs what needs to be done when and how.  

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We ensure the implementation of your data, analytics & AI solutions with you; starting with the implementation with our own data science and data engineering expertise to the management of additional service providers and consistent recording and management of the implementation, we work closely with you on the realization of data-driven value creation. Through our technical expertise, we ensure not only the technical implementation, but also the sustainable anchoring in your organization. Our focus is not only on solving complex data problems, but also on making the best use of your existing resources and technologies to achieve the best possible results.

Customer Value Management (CVM) describes the requirements and measures to increase the value of customers and to establish a customer-centric organization. The successful implementation of CVM is based on four core levers:  

1. Customer & operational insights:  

A highly data-based understanding is central to the enhancement of customer value: activities based on this understanding form the core of a successful customer-centric organization.  

2. Personalization and Next Best Offer/Next Best Action:  

When addressed directly, customers respond best to offers that are tailored to their individual needs and to personalized communication with relevant content and offers at the right time via the right touchpoint.  

3. Omnichannel & campaign management:  

In omnichannel management, an overarching user experience aligned with the customer journey is generated across a company's various channels and customer touchpoints for the purpose of targeting content and offers. A corresponding contact strategy defines the concrete orientation.  

4. Prevention, retention & winback:  

As a rule, it is five to seven times more cost-effective to retain a customer than to acquire a new one. The right mix of data-based prevention, retention and win-back measures increases customer lifetime value. Dedicated loyalty programs additionally help convince customers to stay with the company.  

Companies that use these core levers effectively can increase customer loyalty and satisfaction with optimal use of resources through well-orchestrated customer value management. This leads to the development of customer value and thus to a sustainable increase in sales.  CustomerValue Management (CVM) describes the prerequisites and measures for increasing the value of customers and establishing a customer-centric organization. We are happy to help with the successful implementation of CVM, which is based on four core levers.

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We are convinced that sales success, especially for software companies, rises and falls with a well-filled and high-quality top-funnel. However, companies often find it difficult to generate leads and qualify them accordingly. High-quality leads are thus lost or expensive sales resources are put on the wrong leads. Costs increase and sales output is behind plan. We work with content syndication and campaign modeling, among other things, to address precisely those targets that are not consciously looking for a solution (up to 95%). To put expensive sales resources on the right leads, we build telesales (-marketing) processes alongside digital and tool-based qualification methodologies to give the most promising leads to the sales team - with appropriate playbooks, SLAs and tools.

To establish effective and coherent processes MRC uses its industry insights and proven approaches from previous customer projects. An optimized process management results from the analysis, comparison and synthesis of the respective strengths from the customer's existing process world and established best practices from the FTTH business.  

A measurable increase in efficiency is achieved through tool-supported facilitation of the processes, e.g., through effective collaboration of internal and external participants in fiber optic expansion and relevant areas of associated companies (e.g., Sales & Customer Service). Accompanying active change management by MRC helps to reduce resistance and realize team commitment from requirements identification to tool implementation.

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Many software companies still see marketing and sales as separate departments that only need to be connected via processes. Our view is different: We translate processes into a "funnel view". Through clear role allocation, data focus and tool support, we make the end-to-end funnel predictable. From lead generation to address non-active seekers (about 95% of potential targets are not looking for a solution), lead qualification & nurturning routes to telesales qualification - we build a pipeline based on processes that promises full transparency. This transparency is enabled by a clear control model with KPIs and helps companies achieve top-line growth through targeted actions. Coupled with predictability of sales success.

By "Sales-as-a-Service" we mean the provision of interim resources who take on hands-on sales tasks in the name and on behalf of our customers. In this way, we ensure that developed sales concepts are quickly put into practice. Specifically, we provide our customers with telesales or performance marketing teams for a fixed period of time. This approach also allows innovative sales approaches to be tested without a long lead time so that, if successful, they can be scaled up on a broad scale.