Telecommunications
The expansion of digital high-performance networks is opening up new business models in the telecommunications market. New participants are entering the market, and existing constellations are undergoing a transformation. Cost-efficient digital processes, new partnership models and optimized customer contact strategies play a decisive role in this process.
Challenge of the industry
The cost-intensive expansion of high-performance networks, both for 5G and for fiber, is increasing the pressure on network operators to be profitable. Private customers in particular are not yet willing to pay more for the more powerful network - the added value for applications suitable for mass use is not evident, and there is a lack of mature use cases.
Forward-looking positioning in the market is becoming a challenge, as new digital ecosystems with new participants are emerging. Telecommunication providers must position themselves clearly in order to maximize their value creation. However, the successful market entry of international tech companies in the digital environment shows that this is possible. For telecommunication companies, digitization is also an opportunity for growth. As an example, data analytics and generative artificial intelligence enable the creation of compelling customer experiences in the core business as well as the succesful development of new business.
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Scope
Markt- und Kundenanalyse:
Datenbasierte Analyse des Wettbewerbs und der Kundenzielgruppe, Ableitung von Best Practices
Positionierung und Wertversprechen:
Definition einer wettbewerbsfähigen Positionierung und Ableitung kundenzentrierter Wertversprechen
Produktdefinition und Erlösmodell:
Entwicklung eines kundenzentrierten Produktportfolios, Definition der Erlöslogik, Bestimmung von Preispunkten
Berechnung eines detaillierten Business-Cases mit Umsatz- und Kostenprognose, Investitionsplanung, Cash-Flow Analyse und Rentabilitätsbetrachtung Betrachtung
Kommerzielle Machbarkeit:
Definition relevanter Marketingkanäle und Ableitung konkreter Marketingmaßnahme
Vermarktung:
Aufbereitung von Pitch-Deck Unterlagen basierend auf Projektergebnissen
Investorengewinnung:
Strategy:
digital target goals, business models and value propositions, partner strategies & management (selection, steering), ecosystem monetization.
Product and innovation development:
product and proposition management, pricing & value proposition, innovation management.
Marketing & Sales:
lead-to-conversion management, omnichannel management, sales performance management, scalable go-to-market approaches
Customer Value Management:
Personalization & Next Best Action, Omnichannel & Campaign Management, Prevention, Retention & WinBack
Customer Care:
customer service excellence, service portfolio optimization, sales-in-service
Organization & Processes:
Program/project/process management, transformation support, organization and change management
Data & Analytics:
Predictive and Classification Models, Customer & Operational Insights, Monetization of Data
Growth opportunities
- Development of applications and products to improve customer conversion to the new networks for higher customer profitability and amortization of roll-out costs.
- Benefit of negotiating position towards potential partners as well as development of new opportunities through central positioning in digital ecosystems
- Development of new business models for additional value breadth and depth as well as optimization of cost structures through outsourcing of less value-added business areas
- Combination of internal and external data as well as greater automation of processes using generative artificial intelligence for cost efficiency and faster time-to-market
- Personalized customer contact strategy for new and existing customers across the entire customer journey for better conversion rates and higher margins
Our reference projects
Customer references and memberships
NetCologne
Ulf Menssen, Head of Private Clients Division
"Mücke Roth & Company developed the sales strategy & business case for our sales-in-service business. The project result clearly exceeded our expectations. It was impressive how the team of consultants was able to develop reliable business potential and concrete recommendations in a very short time. Great performance."
NetCologne
Ulf Menssen, Head of Private Clients Division
"Mücke Roth & Company developed the sales strategy & business case for our sales-in-service business. The project result clearly exceeded our expectations. It was impressive how the team of consultants was able to develop reliable business potential and concrete recommendations in a very short time. Great performance."
Telefónica Germany
Ulf Michaelis, Director Customer Service & Sales
"We have been working with Mücke Roth & Company for years on a basis of trust. The company delivers what it promises in conception, implementation and over-fulfillment of ambitious sales goals. We are very satisfied. Many thanks for the very good work."
Telefónica Germany
Ulf Michaelis, Director Customer Service & Sales
"We have been working with Mücke Roth & Company for years on a basis of trust. The company delivers what it promises in conception, implementation and over-fulfillment of ambitious sales goals. We are very satisfied. Many thanks for the very good work."
Unitymedia/Vodafone
Christian Hindennach, Chief Commercial Officer and Member of the Management Board
"Mücke Roth & Company provided us with significant support in professionalizing sales. With the support of MRC, we were able to demonstrably increase sales performance by up to 100%. What sets MRC apart? Focus on results and cooperation at eye level - that's how consulting projects should work."
Unitymedia/Vodafone
Christian Hindennach, Chief Commercial Officer and Member of the Management Board
"Mücke Roth & Company provided us with significant support in professionalizing sales. With the support of MRC, we were able to demonstrably increase sales performance by up to 100%. What sets MRC apart? Focus on results and cooperation at eye level - that's how consulting projects should work."
Telefónica Germany
Nina Emschermann, Head of Telesales, Retain & Sales in Service
"MRC helped us to realize a significant increase in sales in customer service. The result: increase in sales performance by 30% - without any loss in customer satisfaction. No other project to date has delivered such an increase in performance. MRC was responsible for the conception and significantly supported the implementation - across locations and teams. Thank you."
Telefónica Germany
Nina Emschermann, Head of Telesales, Retain & Sales in Service
"MRC helped us to realize a significant increase in sales in customer service. The result: increase in sales performance by 30% - without any loss in customer satisfaction. No other project to date has delivered such an increase in performance. MRC was responsible for the conception and significantly supported the implementation - across locations and teams. Thank you."
Whitepaper
23.06.2023
RELEVANZ UND MEHRWERT SIND KING, DATENSILOS TABU: 5 FAKTOREN ERFOLGREICHER PERSONALISIERUNGS- KAMPAGNEN
Start-ups aus unserem Portfolio
Wir schaffen Wachstum für unsere Kunden. Gemäß einer einfachen Formel: Strategie + Umsetzung = Wachstum. In unsere Arbeit bringen wir ein tiefgreifendes Verständnis digitaler Technologien, Geschäftsmodelle und neuer Arbeitsweisen ein. Damit eine Wachstumsstrategie nicht nur "auf dem Papier" erfolgreich ist, sondern messbar Erfolg bringt, begleiten wir unsere Kunden in der operativen Umsetzung und übernehmen Ergebnisverantwortung. Innovative Impulse für unsere Arbeit erhalten wir aus unserem Start-up Investment Portfolio.
Excerpt of our customers
Alexander Bernecker
Partner and Industry Lead Telecommunications
Alexander's passion lies in the optimal design of customer relationships. And he does this for both companies and their customers. His consulting focus is therefore on increasing value and stabilizing customer relationships through insights & analytics, personalized customer management via omnichannel structures and operational excellence. His professional background is strongly influenced by international operational responsibilities in Marketing & Sales, Customer Management & Experience as well as Product & Proposition Management. Most recently as Sales Director of a German IT company, before that as Chief Commercial Officer at a telecommunications group or as Marketing Director of the former Eplus.
Mail: a.bernecker@muecke-roth.de
Alexander Bernecker
Partner and Industry Lead Telecommunications
Alexander's passion lies in the optimal design of customer relationships. And he does this for both companies and their customers. His consulting focus is therefore on increasing value and stabilizing customer relationships through insights & analytics, personalized customer management via omnichannel structures and operational excellence. His professional background is strongly influenced by international operational responsibilities in Marketing & Sales, Customer Management & Experience as well as Product & Proposition Management. Most recently as Sales Director of a German IT company, before that as Chief Commercial Officer at a telecommunications group or as Marketing Director of the former Eplus.
Mail: a.bernecker@muecke-roth.de
Annalena Pohl
Manager
Annalena is an expert in telecommunications. She brings many years of experience from various positions and projects at telecommunications providers. In addition to increasing the value of the classic mobile core business, she has already successfully built up new, innovative business areas such as gaming as a project manager and developed and marketed use cases for monetizing the 5G network.
Mail: a.pohl@muecke-roth.de
Annalena Pohl
Manager
Annalena is an expert in telecommunications. She brings many years of experience from various positions and projects at telecommunications providers. In addition to increasing the value of the classic mobile core business, she has already successfully built up new, innovative business areas such as gaming as a project manager and developed and marketed use cases for monetizing the 5G network.
Mail: a.pohl@muecke-roth.de
