About MRC
"All theory is gray in life - but what counts is what happens on the pitch. "(Preißler). In order to deliver growth, we combine game tactics with a drive for the goal.
Who we are
Mücke Roth & Company is an owner-operated consultancy in the heart of Munich with approximately 50 full-time professionals and over 70 independent industry experts. Since 2003, we have been creating growth for our clients by providing "hands-on" support in strategy development and implementation. Our consulting teams combine years of practical experience, industry know-how and methodical consulting expertise.
90%
have gained practical experience
99%
of the consultants participate in the company events
12+
Languages
8
Programming languages
How we think
- Good consulting is measured by the feasibility and effectiveness of recommendations.
- We believe that in the age of digitalization, the rules of economic success are being redefined.
- We help our clients understand these rules and derive growth opportunities. Digitalization is not an end in itself, but a means to an end.
- Digitalization requires companies to transform their organization. We accompany our clients on this journey by defining new ways of working and testing them in daily business.
- To ensure understanding and acceptance of change, we develop concrete measures in close collaboration with our clients´ teams. On an equal footing. Without consultancy affectations.
- We master core competencies that enable growth in the digital age: Technology understanding, business model development and marketing expertise.
How we work
Experienced
- We combine consulting expertise with many years of practical experience. In 20 years we have successfully implemented over 1,000 projects.
- We are a strong team of 50 consultants and professionals. Within projects we continuously complement our expertise with the knowledge of around 70 seasoned technical and industry experts.
Tackling
- We see technology and data analytics as catalysts for growth and provide well-founded recommendations.
- We draw growth impulses from our 15 start-up investments and the screening of more than 300 innovative business plans per year.
Results-oriented
- As an owner-managed company, we make our customers' goals our own. From entrepreneur to entrepreneur.
- We lend a hand in implementing the developed strategies and take responsibility for results. To ensure the sustainability of our results, we work closely with client teams. Always at eye level.
Our management and partners
Michael Mücke
Managing Director
Michael is the founder and has been leading the company since 2003. He is our expert for strategy development, the digitalization of business models and the implementation of technology and innovation potentials. As an entrepreneur, he is a trusted partner in selected industries and a successful start-up investor with extensive connections in the community. Michael started his consulting career at Kearney in Munich. He is a member of the high-tech association BITKOM and on the advisory board of numerous startups. In his private life, Michael likes doing sports and spending time with his family – for example a game of tennis with friends or a family outing in nature.
Moritz Roth
Managing Director
Moritz is convinced that companies must become problem solvers in the digital world. He wants to help companies in Europe become winners in digitalization. Moritz believes that organizations that do not generate lasting growth in increasingly digital markets are gambling away their future. He often encounters business leaders who have invested heavily in digital initiatives and are still waiting for their breakthrough. This is where he comes in. Together with his team, he designs marketing strategies and realigns product portfolios to provide evidence of scalable success. Moritz is not a trained management consultant, but joined Mücke Roth & Company in 2017 with a practical background. He has led large organizations through digital transformation and been responsible for business worth billions of dollars. At 1&1, he was Chief Sales Officer, and at Google, he was Vice President responsible for the market launch of smartphones in Europe and Asia. At Microsoft, he spent six years as Chief Marketing Officer responsible for B2B and B2C marketing. In his free time, Moritz can be found at antique markets, on bike tours through France or restoring classic cars. He has two grown-up children and lives with his wife in Pasing and Zurich.
Alexander Bernecker
Senior Partner
Alexander's passion is to make things happen and to support companies in their professionalization in a way that creates tangible results for them and ensures successful growth in the long term. Alexander has been partner since 2022, and his passion lies in commercial topics, especially customer value management. His consulting focus is therefore on increasing customer value and stabilizing customer relationships. His background is strongly influenced by his professional past in international positions in Marketing & Sales, Customer Management & Experience as well as Product & Proposition Management. Most recently as Sales Director of a German IT company, previously as Chief Commercial Officer at a European telecommunications group and as Marketing Director of the former Eplus. In his free time, he spends a lot of time with his family, in the forest on his mountain bike or on his Harley.
We are an excellent team
Focus "Top Employer SMEs 2025"
MRC was identified by FOCUS-Business in cooperation with research partner FactField as a Top Employer for SMEs 2025. This means that MRC is particularly valued by its employees and has therefore landed on the 2025 recommendation list.
Best Consultants 2024
Together with Statista, brand eins has analyzed the market for management consultancies for the eleventh time in a row and compiled the ranking for 2024: 298 companies and eleven consultancy networks made it onto the list. We are delighted with our rankings in three consulting fields: Digitalization, Technology & Telecommunications and Industrial Goods & Services.
Handelsblatt "Top Consulting 2024" award
We are delighted to be ranked in the five consulting fields: Digitalization, Family Businesses & SMEs, High-Tech, Marketing & Sales and Technology, Media & Telecommunications.
For the “Handelsblatt Top Consultancies”, the Handelsblatt Research Institute (HRI) identified a peer group of around 15,700 management consultants from 335 companies. The participants were asked about the most renowned companies in their consulting fields. Self-assessments and voting cartels were excluded.
Best Consultants Medium-Sized Businesses 2024
In order to identify the best medium-sized management consultancies in Germany, the SZ Institute has once again commissioned market research institute INNOFACT to conduct a study in 2024. The study is based on an online survey conducted between July 23 and August 4, 2024.
A total of 1,657 professionals from middle and senior management who either directly decide on the use of management consultancies or are involved in corresponding projects were surveyed.
The people were recruited from the ISO-certified B2B and consumer panels set up by INNOFACT. The participants assessed the level of awareness and quality of the consulting firms based on six key criteria: Competence, customer orientation, variety of methods, implementation orientation, confidentiality and communication skills.
Best Consultants 2014-2023
Researched by brandeins and Statista, recommended by clients and experts: MRC is among the best management consultancys in Germany in 2014, 2015, 2016, 2017, 2018, 2019, 2021, 2022 and 2023. For the ranking, competitors including experts, partners and project managers of management consultancies as well as executives of large and smaller companies were asked for their opinion. They were asked which consulting firm is most knowledgeable in which subject area and performs best.
Best Consultants Medium-Sized Businesses 2023
The SZ Institute commissioned the market research institute INNOFACT to identify the best medium-sized management consultancies in Germany. A total of 65 of the 231 SME management consultancies surveyed qualified for the "Best Consultants for SMEs" ranking. The award was given to companies that were able to achieve an index value (as an overall result from the results of the individual criteria and awareness) of at least 100 in the evaluation.
Focus Top Consultants 2021-2023
MRC was voted one of Germany's top consultancies by FOCUS-BUSINESS based on an independent online survey. For this purpose, recommendations from both colleagues and customers were obtained. The consultancies with the most mentions made it into the ranking.
Handelsblatt "Top Consulting 2023" award
Every year, the Handelsblatt Research Institute (HRI) identifies the consulting firms that are considered to be particularly renowned this year. MRC was able to stand out against a peer group of 15,700 consultants and over 325 consulting firms in the areas of technology and media & telecommunications.
Top Consultant 2021 and 2022
We are among the best consultants for medium-sized businesses. The decisive factor for being awarded the TOP CONSULTANT seal of quality is a customized, SME-oriented consulting service. The basis of this competition is a survey of medium-sized companies that have previously worked with the participating consulting firms. Our clients´ references provided information, on how professional they perceived our management consultants to be, how satisfied they were with the consulting services and also whether they would recommend MRC to others. Ourclients stated the following as particularly valuable qualities of Mücke Roth & Company:
- Transparency
- Integrity
- Pragmatic approach
- Hands-on and yet high level
- "The healthy mix of professionalism, excellence in every detail and a very pragmatic approach towards clients. Hands-on and yet high level."
Top Company 2023
We have been awarded the kununu Top Company Seal 2023! We are particularly pleased with this award, as it is based exclusively on the kununu ratings on our profile. This includes both employee satisfaction and the view of applicants.
News
August 2024
The Evolution and Future of the U.S. Motorsport Industry
The U.S. motorsport industry is a vibrant sector that has evolved significantly over the years, featuring major racing events such as Formula 1, NASCAR, IndyCar, and MotoGP. This industry is not only a major cultural phenomenon but also a significant economic driver, generating substantial revenue through broadcasting rights, ticket sales, merchandising, sponsorships, and hosting fees.
Mai 2024
Nachhaltig kosteneffiziente Service Organisation
Angesichts des zunehmenden Wettbewerbs und anhaltender wirtschaftlichen Unsicherheit ist in Unternehmen eine effiziente Ressourcennutzung und hohe Kundenzufriedenheit unerlässlich, um sich von der Konkurrenz abzuheben und sich langfristig Wettbewerbsvorteile zu sichern. Dabei sind Effizienzsteigerungen entscheidend, um die Profitabilität zu steigern und den wirtschaftlichen Herausforderungen standzuhalten. Der Kundenservice spielt hierbei eine wesentliche Rolle, indem er zum einen Kundenbindung fördert, zum anderen aber mit einem in der Regel hohen Personalkostenanteil einen großen Hebel in der Ergebnisrechnung eines Unternehmens darstellt. Der Kundenservice muss also nicht nur maximale Kosteneffizienz erreichen, sondern gleichzeitig Qualität und Kundenzufriedenheit aufrechterhalten - oder sogar verbessern. Diese Anforderungen machen den Kundenservice immer mehr zu einem strategischen Erfolgsfaktor für Unternehmen.
April 2024
Unraveling the dynamics of european telecom postpaid markets
In the ever-evolving landscape of European telecommunications, understanding the nuanced interplay within postpaid markets is not just beneficial - it's imperative for those aiming for the peak of success. This analysis ventures into a detailed examination, focusing on three critical dimensions that shape the sector's future: the contrasting dynamics between Postpaid and Prepaid Markets, the intricacies of Hardware Management, and the transformative potential of Fixed Mobile Convergence (FMC). As we navigate through these realms, the objective is not only to unravel the complexities but also to illuminate strategic implications that will empower telecom companies in crafting agile and effective strategies for sustained growth. In this introductory passage, we set the stage for an insightful journey into the heart of European postpaid markets, where adaptability, innovation, and strategic foresight become the guiding principles for success.
